Garnier Fructis Men Facebook game
2011. September 28.
We completed another successful project with L’Oréal Magyarország Kft (L’Oréal Hungary Ltd.). From the start of Garnier Hungary’s Facebook Page the most significant online social campaign in the project was the promotion page of Fructis Men products supplemented with an online game and a banner campaign. Factory Creative Studio was responsible for the creation and the realization of the creative concept.
The essence of the concept is a auto racer flash game. To be able to register for the awards, the players have to complete both parts of this game. The grand prize is a chance to drive an F3 racing car at Nürnburgring on 15 October. The game is available on Garnier Hungary’s Facebook page, made by Factory.
A text message game completes the online product promotion. Publicis Magyarország (Publicis Hungary) is responsible for the coordination. Factory cooperated with Garnier International and the headquarter of Publicis in Paris.
The essence of the concept is a auto racer flash game. To be able to register for the awards, the players have to complete both parts of this game. The grand prize is a chance to drive an F3 racing car at Nürnburgring on 15 October. The game is available on Garnier Hungary’s Facebook page, made by Factory.
A text message game completes the online product promotion. Publicis Magyarország (Publicis Hungary) is responsible for the coordination. Factory cooperated with Garnier International and the headquarter of Publicis in Paris.
GTC