Garnier Men Arena

Garnier planned to promote its new product line, Garnier Mineral Deodorant for men, through an online campaign in connection with the World Cup 2010. This product line is the first anti-perspirant with Mineralite designed for men by Garnier. The deodorants give 48hr and 72hr non-stop protection against sweat and odour for men.

Factory Creative Studio has completed the launch online campaign for the product line with the help of a football betting game. We worked together with Publicis Hungary who brought the conception.

The entity of the game is to register on Garnier Men Arena’s site to tip the results of the matches with a stake fixed by the player itself. Bets can be put on the winner, the finalists and the semi finalists of the World Cup.

Users can also join groups established on the site, that’s how their individual and team output also counts. The system generates the individual and team lists by the winning bets, the team members’ par and other multipliers.

Next to the excitement of the game players can also win valuable prizes such as a trip to Barcelona for two, a Samsung monitor, Garnier Men pack, etc.

Next to the complex programming the web design also acted upon the sophisticated style of L’Oréal.

During the Word Cup, the campaign was completed by banners, inter-active betting-, video- and bridge banners on highlighted online surfaces. Above all, the 3D elements powered pre-rolls in connections with the videos of the online boradcast were also completed in out studio.

We use the basic web design elements to create the spots, but creating the conception and converting 2D elements into 3D were the tasks of our onair department.

We had 5 working days from designing the storyboard, the conceptions and the sceneries till completing the sound-ready 3D material.