AXN Crime Classics
2009. October 01.
Complete branding and visual identity for AXN Crime Classics, a new
channel program planned to air on AXN Central Europe, because it has
launched a new thematical program focusing on the most popular crime
and detective shows from the past 40 years, providing a retrospective
view on crime and detective stories from the 1970-80's.
The task of our Onair graphic designers was to create the image of the new block from the concept to the execution. The package contains the following:
- 17 sec main title with music
- daily line-up
- intro animation
- logo and visual identities for printed materials
Our intention was to create a dynamic 3D scene, where three paralell stripes travel across virtual space. During their journey they interact with different objects, which all have someting in common: that they all represent the '60-'80s, by design, and all of them is black&white, thus, making the impression that these 3D objects are in fact 2D. This involves complex 3D rendering and post-processing.
The three stripes begin their „digital trip” with an exposion of a time-bomb. This serves as a cradle for our main characters, and in the mean time provoking movement, dynamism. The stripes then move on towards a phone, and the interaction consists of „moving through” it, entering the microphone and bursting out through the speaker. By moving on, it by-passes a police patrol car, heading towards a hand gun, entering it, by „loading it” and getting shot out thought its barrel. The stripes then head towards their final destination: the target: a „bad buy”. Finally, smashing into this police practice target, the Crime Classics logo is revealed.
GTC