Garnier Fructis Men Facebook game
28. September 2011.
We completed another successful project with L’Oréal Magyarország Kft (L’Oréal Hungary Ltd.). From the start of Garnier Hungary’s Facebook Page the most significant online social campaign in the project was the promotion page of Fructis Men products supplemented with an online game and a banner campaign. Factory Creative Studio was responsible for the creation and the realization of the creative concept.
The essence of the concept is a auto racer flash game. To be able to register for the awards, the players have to complete both parts of this game. The grand prize is a chance to drive an F3 racing car at Nürnburgring on 15 October. The game is available on Garnier Hungary’s Facebook page, made by Factory.
A text message game completes the online product promotion. Publicis Magyarország (Publicis Hungary) is responsible for the coordination. Factory cooperated with Garnier International and the headquarter of Publicis in Paris.
The essence of the concept is a auto racer flash game. To be able to register for the awards, the players have to complete both parts of this game. The grand prize is a chance to drive an F3 racing car at Nürnburgring on 15 October. The game is available on Garnier Hungary’s Facebook page, made by Factory.
A text message game completes the online product promotion. Publicis Magyarország (Publicis Hungary) is responsible for the coordination. Factory cooperated with Garnier International and the headquarter of Publicis in Paris.
Garnier on Facebook
30. June 2011.
The Facebook Page of Garnier Hungary was launched at the end of June.
Factory was contracted to create cheerful and summerly layouts related
to the company’s brand guidelines.
The target was to introduce Garnier’s social activity, putting into focus happenings and events which Garnier takes part in. We are happy to see that the page already has 1600 followers – just one week after launch. We created the skin for Garnier Hungary’s Youtube channel as well - in line with the Facebook Page.
The related online campaign was a two-way campaign due to the launch of the Facebook Page and the promotion of the Garnier Invisi Minderal deodorant happened at the same time. That means that two different types of creative works were made: one to encourage people to join Garnier’s community and one to promote a new product.
The target was to introduce Garnier’s social activity, putting into focus happenings and events which Garnier takes part in. We are happy to see that the page already has 1600 followers – just one week after launch. We created the skin for Garnier Hungary’s Youtube channel as well - in line with the Facebook Page.
The related online campaign was a two-way campaign due to the launch of the Facebook Page and the promotion of the Garnier Invisi Minderal deodorant happened at the same time. That means that two different types of creative works were made: one to encourage people to join Garnier’s community and one to promote a new product.
Garnier Men Arena
11. June 2010.
Garnier planned to promote its new product line,
Garnier Mineral Deodorant for men, through an online campaign in
connection with the World Cup 2010. This product line is the first
anti-perspirant with Mineralite designed for men by Garnier. The
deodorants give 48hr and 72hr non-stop protection against sweat and
odour for men.
Factory
Creative Studio has completed the launch online campaign for the
product line with the help of a football betting game. We worked
together with Publicis Hungary who brought the conception.
The
entity of the game is to register on Garnier
Men Arena’s site to tip the results of the matches with a stake
fixed by the player itself. Bets can be put on the winner, the finalists
and the semi finalists of the World Cup.
Users
can also join groups established on the site, that’s how their
individual and team output also counts. The system generates the
individual and team lists by the winning bets, the team members’ par and
other multipliers.
Next to the excitement of the game players
can also win valuable prizes such as a trip to Barcelona for two, a
Samsung monitor, Garnier Men pack, etc.
Next
to the complex programming the web design also acted upon the
sophisticated style of L’Oréal.
During the Word Cup, the campaign was
completed by banners, inter-active betting-, video- and bridge banners
on highlighted online surfaces. Above all, the 3D elements powered
pre-rolls in connections with the videos of the online boradcast were
also completed in out studio.
We use the basic web design
elements to create the spots, but creating the conception and converting
2D elements into 3D were the tasks of our onair department.
We had 5
working days from designing the storyboard, the conceptions and the
sceneries till completing the sound-ready 3D material.
GTC